SMISports Money Index
Sample dataNHL

Sample Team 06 (NHL)

The Sample Team 06 (NHL) average 13,979 fans per game in 2025, 77.7% of a 18,000 seat capacity. Payroll sits at 89.8% of the cap.

Compare with another team

Avg attendance

13,979

% of capacity

77.7%

Resale premium

+54%

Market viability

43

Attendance

Attendance vs capacity, 2021 to 2025

Bar: average attendance. Dashed box: capacity.

Source: Sample data generator (fictional), retrieved Oct 11, 2026. Fictional sample.

Tickets

Resale price ladder, 2025

  • Lowest$57
  • Average$123
  • Premium seats$387

Average face value $80. Resale average runs +54% over face.

Source: Sample data generator (fictional), retrieved Oct 11, 2026. Fictional sample.

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Payroll

Payroll vs salary cap

89.8%
Payroll
$74.5M
Cap
$83.0M
Space
$8.5M

Tick mark: 100% of cap. MLB has no hard cap; its figure is the luxury tax threshold.

Source: Sample data generator (fictional), retrieved Oct 11, 2026. Fictional sample.

Valuation

Franchise valuation timeline

$1.27B

+9.3% CAGR

  • 2021
    $893.6M
  • 2022
    $967.1M
  • 2023
    $1.10B
  • 2024
    $1.18B
  • 2025
    $1.27B

Valuations are third-party estimates. Once real data runs, each will read "reported by" its publisher.

Source: Sample data generator (fictional), retrieved Oct 11, 2026. Fictional sample.

Media

Media deal summary

Local media rights: $8.3M per year.

National NHL contracts are shared league-wide and listed on the sources page once ingested.

Source: Sample data generator (fictional), retrieved Oct 11, 2026. Fictional sample.

Composite

Market viability: 43 / 100

  • Attendance % capacity (30%)0
  • Resale premium (25%)0
  • Valuation growth (20%)100
  • Metro population (15%)100
  • Payroll efficiency (10%)80

Our metric, scored against NHL peers. How it works.