SMISports Money Index
Sample dataNHL

Sample Team 04 (NHL)

The Sample Team 04 (NHL) average 17,500 fans per game in 2025, 97.2% of a 18,000 seat capacity. Payroll sits at 111.9% of the cap.

Compare with another team

Avg attendance

17,500

% of capacity

97.2%

Resale premium

+175%

Market viability

85

Attendance

Attendance vs capacity, 2021 to 2025

Bar: average attendance. Dashed box: capacity.

Source: Sample data generator (fictional), retrieved Oct 5, 2026. Fictional sample.

Tickets

Resale price ladder, 2025

  • Lowest$106
  • Average$220
  • Premium seats$753

Average face value $80. Resale average runs +175% over face.

Source: Sample data generator (fictional), retrieved Oct 5, 2026. Fictional sample.

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Payroll

Payroll vs salary cap

111.9%
Payroll
$92.9M
Cap
$83.0M
Space
-$9.9M

Tick mark: 100% of cap. MLB has no hard cap; its figure is the luxury tax threshold.

Source: Sample data generator (fictional), retrieved Oct 5, 2026. Fictional sample.

Valuation

Franchise valuation timeline

$2.30B

+8.8% CAGR

  • 2021
    $1.65B
  • 2022
    $1.87B
  • 2023
    $1.97B
  • 2024
    $2.11B
  • 2025
    $2.30B

Valuations are third-party estimates. Once real data runs, each will read "reported by" its publisher.

Source: Sample data generator (fictional), retrieved Oct 5, 2026. Fictional sample.

Media

Media deal summary

Local media rights: $19.9M per year.

National NHL contracts are shared league-wide and listed on the sources page once ingested.

Source: Sample data generator (fictional), retrieved Oct 5, 2026. Fictional sample.

Composite

Market viability: 85 / 100

  • Attendance % capacity (30%)100
  • Resale premium (25%)100
  • Valuation growth (20%)74
  • Metro population (15%)52
  • Payroll efficiency (10%)76

Our metric, scored against NHL peers. How it works.