SMISports Money Index
Sample dataNHL

Sample Team 03 (NHL)

The Sample Team 03 (NHL) average 14,314 fans per game in 2025, 79.5% of a 18,000 seat capacity. Payroll sits at 91.1% of the cap.

Compare with another team

Avg attendance

14,314

% of capacity

79.5%

Resale premium

+63%

Market viability

18

Attendance

Attendance vs capacity, 2021 to 2025

Bar: average attendance. Dashed box: capacity.

Source: Sample data generator (fictional), retrieved Oct 2, 2026. Fictional sample.

Tickets

Resale price ladder, 2025

  • Lowest$61
  • Average$130
  • Premium seats$420

Average face value $80. Resale average runs +63% over face.

Source: Sample data generator (fictional), retrieved Oct 2, 2026. Fictional sample.

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Payroll

Payroll vs salary cap

91.1%
Payroll
$75.6M
Cap
$83.0M
Space
$7.4M

Tick mark: 100% of cap. MLB has no hard cap; its figure is the luxury tax threshold.

Source: Sample data generator (fictional), retrieved Oct 2, 2026. Fictional sample.

Valuation

Franchise valuation timeline

$1.44B

+7.6% CAGR

  • 2021
    $1.07B
  • 2022
    $1.14B
  • 2023
    $1.30B
  • 2024
    $1.33B
  • 2025
    $1.44B

Valuations are third-party estimates. Once real data runs, each will read "reported by" its publisher.

Source: Sample data generator (fictional), retrieved Oct 2, 2026. Fictional sample.

Media

Media deal summary

Local media rights: $10.7M per year.

National NHL contracts are shared league-wide and listed on the sources page once ingested.

Source: Sample data generator (fictional), retrieved Oct 2, 2026. Fictional sample.

Composite

Market viability: 18 / 100

  • Attendance % capacity (30%)10
  • Resale premium (25%)7
  • Valuation growth (20%)12
  • Metro population (15%)21
  • Payroll efficiency (10%)82

Our metric, scored against NHL peers. How it works.