SMISports Money Index
Sample dataNHL

Sample Team 02 (NHL)

The Sample Team 02 (NHL) average 17,243 fans per game in 2025, 95.8% of a 18,000 seat capacity. Payroll sits at 110.1% of the cap.

Compare with another team

Avg attendance

17,243

% of capacity

95.8%

Resale premium

+164%

Market viability

78

Attendance

Attendance vs capacity, 2021 to 2025

Bar: average attendance. Dashed box: capacity.

Source: Sample data generator (fictional), retrieved Oct 8, 2026. Fictional sample.

Tickets

Resale price ladder, 2025

  • Lowest$102
  • Average$211
  • Premium seats$722

Average face value $80. Resale average runs +164% over face.

Source: Sample data generator (fictional), retrieved Oct 8, 2026. Fictional sample.

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Payroll

Payroll vs salary cap

110.1%
Payroll
$91.4M
Cap
$83.0M
Space
-$8.4M

Tick mark: 100% of cap. MLB has no hard cap; its figure is the luxury tax threshold.

Source: Sample data generator (fictional), retrieved Oct 8, 2026. Fictional sample.

Valuation

Franchise valuation timeline

$2.24B

+8.7% CAGR

  • 2021
    $1.61B
  • 2022
    $1.75B
  • 2023
    $1.96B
  • 2024
    $2.03B
  • 2025
    $2.24B

Valuations are third-party estimates. Once real data runs, each will read "reported by" its publisher.

Source: Sample data generator (fictional), retrieved Oct 8, 2026. Fictional sample.

Media

Media deal summary

Local media rights: $19.3M per year.

National NHL contracts are shared league-wide and listed on the sources page once ingested.

Source: Sample data generator (fictional), retrieved Oct 8, 2026. Fictional sample.

Composite

Market viability: 78 / 100

  • Attendance % capacity (30%)93
  • Resale premium (25%)91
  • Valuation growth (20%)67
  • Metro population (15%)44
  • Payroll efficiency (10%)80

Our metric, scored against NHL peers. How it works.