SMISports Money Index
Sample dataNHL

Sample Team 01 (NHL)

The Sample Team 01 (NHL) average 15,008 fans per game in 2025, 83.4% of a 18,000 seat capacity. Payroll sits at 95.4% of the cap.

Compare with another team

Avg attendance

15,008

% of capacity

83.4%

Resale premium

+84%

Market viability

28

Attendance

Attendance vs capacity, 2021 to 2025

Bar: average attendance. Dashed box: capacity.

Source: Sample data generator (fictional), retrieved Oct 15, 2026. Fictional sample.

Tickets

Resale price ladder, 2025

  • Lowest$70
  • Average$147
  • Premium seats$484

Average face value $80. Resale average runs +84% over face.

Source: Sample data generator (fictional), retrieved Oct 15, 2026. Fictional sample.

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Payroll

Payroll vs salary cap

95.4%
Payroll
$79.2M
Cap
$83.0M
Space
$3.8M

Tick mark: 100% of cap. MLB has no hard cap; its figure is the luxury tax threshold.

Source: Sample data generator (fictional), retrieved Oct 15, 2026. Fictional sample.

Valuation

Franchise valuation timeline

$1.64B

+7.7% CAGR

  • 2021
    $1.22B
  • 2022
    $1.34B
  • 2023
    $1.42B
  • 2024
    $1.57B
  • 2025
    $1.64B

Valuations are third-party estimates. Once real data runs, each will read "reported by" its publisher.

Source: Sample data generator (fictional), retrieved Oct 15, 2026. Fictional sample.

Media

Media deal summary

Local media rights: $13.1M per year.

National NHL contracts are shared league-wide and listed on the sources page once ingested.

Source: Sample data generator (fictional), retrieved Oct 15, 2026. Fictional sample.

Composite

Market viability: 28 / 100

  • Attendance % capacity (30%)29
  • Resale premium (25%)25
  • Valuation growth (20%)16
  • Metro population (15%)3
  • Payroll efficiency (10%)91

Our metric, scored against NHL peers. How it works.