SMISports Money Index
Sample dataNFL

Sample Team 03 (NFL)

The Sample Team 03 (NFL) average 57,087 fans per game in 2025, 84.0% of a 68,000 seat capacity. Payroll sits at 96.8% of the cap.

Compare with another team

Avg attendance

57,087

% of capacity

84.0%

Resale premium

+94%

Market viability

44

Attendance

Attendance vs capacity, 2021 to 2025

Bar: average attendance. Dashed box: capacity.

Source: Sample data generator (fictional), retrieved Oct 10, 2026. Fictional sample.

Tickets

Resale price ladder, 2025

  • Lowest$129
  • Average$272
  • Premium seats$891

Average face value $140. Resale average runs +94% over face.

Source: Sample data generator (fictional), retrieved Oct 10, 2026. Fictional sample.

Find tickets on SeatGeek

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Payroll

Payroll vs salary cap

96.8%
Payroll
$246.8M
Cap
$255.0M
Space
$8.2M

Tick mark: 100% of cap. MLB has no hard cap; its figure is the luxury tax threshold.

Source: Sample data generator (fictional), retrieved Oct 10, 2026. Fictional sample.

Valuation

Franchise valuation timeline

$6.74B

+8.3% CAGR

  • 2021
    $4.90B
  • 2022
    $5.43B
  • 2023
    $5.67B
  • 2024
    $6.37B
  • 2025
    $6.74B

Valuations are third-party estimates. Once real data runs, each will read "reported by" its publisher.

Source: Sample data generator (fictional), retrieved Oct 10, 2026. Fictional sample.

Media

Media deal summary

Local media rights: $50.9M per year.

National NFL contracts are shared league-wide and listed on the sources page once ingested.

Source: Sample data generator (fictional), retrieved Oct 10, 2026. Fictional sample.

Composite

Market viability: 44 / 100

  • Attendance % capacity (30%)13
  • Resale premium (25%)17
  • Valuation growth (20%)55
  • Metro population (15%)100
  • Payroll efficiency (10%)94

Our metric, scored against NFL peers. How it works.