SMISports Money Index
Sample dataNFL

Sample Team 02 (NFL)

The Sample Team 02 (NFL) average 55,794 fans per game in 2025, 82.0% of a 68,000 seat capacity. Payroll sits at 94.3% of the cap.

Compare with another team

Avg attendance

55,794

% of capacity

82.0%

Resale premium

+79%

Market viability

16

Attendance

Attendance vs capacity, 2021 to 2025

Bar: average attendance. Dashed box: capacity.

Source: Sample data generator (fictional), retrieved Oct 9, 2026. Fictional sample.

Tickets

Resale price ladder, 2025

  • Lowest$119
  • Average$251
  • Premium seats$820

Average face value $140. Resale average runs +79% over face.

Source: Sample data generator (fictional), retrieved Oct 9, 2026. Fictional sample.

Find tickets on SeatGeek

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Payroll

Payroll vs salary cap

94.3%
Payroll
$240.4M
Cap
$255.0M
Space
$14.6M

Tick mark: 100% of cap. MLB has no hard cap; its figure is the luxury tax threshold.

Source: Sample data generator (fictional), retrieved Oct 9, 2026. Fictional sample.

Valuation

Franchise valuation timeline

$6.44B

+7.5% CAGR

  • 2021
    $4.82B
  • 2022
    $5.02B
  • 2023
    $5.53B
  • 2024
    $6.18B
  • 2025
    $6.44B

Valuations are third-party estimates. Once real data runs, each will read "reported by" its publisher.

Source: Sample data generator (fictional), retrieved Oct 9, 2026. Fictional sample.

Media

Media deal summary

Local media rights: $48.5M per year.

National NFL contracts are shared league-wide and listed on the sources page once ingested.

Source: Sample data generator (fictional), retrieved Oct 9, 2026. Fictional sample.

Composite

Market viability: 16 / 100

  • Attendance % capacity (30%)0
  • Resale premium (25%)1
  • Valuation growth (20%)6
  • Metro population (15%)34
  • Payroll efficiency (10%)89

Our metric, scored against NFL peers. How it works.