SMISports Money Index
Sample dataMLS

Sample Team 02 (MLS)

The Sample Team 02 (MLS) average 20,961 fans per game in 2025, 95.3% of a 22,000 seat capacity. Payroll sits at 109.6% of the cap.

Compare with another team

Avg attendance

20,961

% of capacity

95.3%

Resale premium

+160%

Market viability

83

Attendance

Attendance vs capacity, 2021 to 2025

Bar: average attendance. Dashed box: capacity.

Source: Sample data generator (fictional), retrieved Oct 10, 2026. Fictional sample.

Tickets

Resale price ladder, 2025

  • Lowest$50
  • Average$104
  • Premium seats$357

Average face value $40. Resale average runs +160% over face.

Source: Sample data generator (fictional), retrieved Oct 10, 2026. Fictional sample.

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Payroll

Payroll vs salary cap

109.6%
Payroll
$6.0M
Cap
$5.5M
Space
-$526K

Tick mark: 100% of cap. MLB has no hard cap; its figure is the luxury tax threshold.

Source: Sample data generator (fictional), retrieved Oct 10, 2026. Fictional sample.

Valuation

Franchise valuation timeline

$1.11B

+8.6% CAGR

  • 2021
    $795.3M
  • 2022
    $893.8M
  • 2023
    $952.0M
  • 2024
    $1.04B
  • 2025
    $1.11B

Valuations are third-party estimates. Once real data runs, each will read "reported by" its publisher.

Source: Sample data generator (fictional), retrieved Oct 10, 2026. Fictional sample.

Media

Media deal summary

Local media rights: $9.5M per year.

National MLS contracts are shared league-wide and listed on the sources page once ingested.

Source: Sample data generator (fictional), retrieved Oct 10, 2026. Fictional sample.

Composite

Market viability: 83 / 100

  • Attendance % capacity (30%)81
  • Resale premium (25%)85
  • Valuation growth (20%)100
  • Metro population (15%)65
  • Payroll efficiency (10%)81

Our metric, scored against MLS peers. How it works.