SMISports Money Index
Sample dataNFL

Sample Team 01 (NFL)

The Sample Team 01 (NFL) average 65,910 fans per game in 2025, 96.9% of a 68,000 seat capacity. Payroll sits at 111.6% of the cap.

Compare with another team

Avg attendance

65,910

% of capacity

96.9%

Resale premium

+174%

Market viability

93

Attendance

Attendance vs capacity, 2021 to 2025

Bar: average attendance. Dashed box: capacity.

Source: Sample data generator (fictional), retrieved Oct 9, 2026. Fictional sample.

Tickets

Resale price ladder, 2025

  • Lowest$185
  • Average$384
  • Premium seats$1,316

Average face value $140. Resale average runs +174% over face.

Source: Sample data generator (fictional), retrieved Oct 9, 2026. Fictional sample.

Find tickets on SeatGeek

Affiliate link. We may earn a commission. Placeholder for a sample team.

Payroll

Payroll vs salary cap

111.6%
Payroll
$284.6M
Cap
$255.0M
Space
-$29.6M

Tick mark: 100% of cap. MLB has no hard cap; its figure is the luxury tax threshold.

Source: Sample data generator (fictional), retrieved Oct 9, 2026. Fictional sample.

Valuation

Franchise valuation timeline

$9.52B

+9.0% CAGR

  • 2021
    $6.75B
  • 2022
    $7.59B
  • 2023
    $7.99B
  • 2024
    $8.85B
  • 2025
    $9.52B

Valuations are third-party estimates. Once real data runs, each will read "reported by" its publisher.

Source: Sample data generator (fictional), retrieved Oct 9, 2026. Fictional sample.

Media

Media deal summary

Local media rights: $81.8M per year.

National NFL contracts are shared league-wide and listed on the sources page once ingested.

Source: Sample data generator (fictional), retrieved Oct 9, 2026. Fictional sample.

Composite

Market viability: 93 / 100

  • Attendance % capacity (30%)100
  • Resale premium (25%)100
  • Valuation growth (20%)100
  • Metro population (15%)69
  • Payroll efficiency (10%)77

Our metric, scored against NFL peers. How it works.