SMISports Money Index
Sample dataMLS

Sample Team 01 (MLS)

The Sample Team 01 (MLS) average 19,907 fans per game in 2025, 90.5% of a 22,000 seat capacity. Payroll sits at 103.7% of the cap.

Compare with another team

Avg attendance

19,907

% of capacity

90.5%

Resale premium

+125%

Market viability

55

Attendance

Attendance vs capacity, 2021 to 2025

Bar: average attendance. Dashed box: capacity.

Source: Sample data generator (fictional), retrieved Oct 10, 2026. Fictional sample.

Tickets

Resale price ladder, 2025

  • Lowest$43
  • Average$90
  • Premium seats$305

Average face value $40. Resale average runs +125% over face.

Source: Sample data generator (fictional), retrieved Oct 10, 2026. Fictional sample.

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Payroll

Payroll vs salary cap

103.7%
Payroll
$5.7M
Cap
$5.5M
Space
-$201K

Tick mark: 100% of cap. MLB has no hard cap; its figure is the luxury tax threshold.

Source: Sample data generator (fictional), retrieved Oct 10, 2026. Fictional sample.

Valuation

Franchise valuation timeline

$995.7M

+8.4% CAGR

  • 2021
    $722.1M
  • 2022
    $827.1M
  • 2023
    $900.3M
  • 2024
    $921.1M
  • 2025
    $995.7M

Valuations are third-party estimates. Once real data runs, each will read "reported by" its publisher.

Source: Sample data generator (fictional), retrieved Oct 10, 2026. Fictional sample.

Media

Media deal summary

Local media rights: $8.5M per year.

National MLS contracts are shared league-wide and listed on the sources page once ingested.

Source: Sample data generator (fictional), retrieved Oct 10, 2026. Fictional sample.

Composite

Market viability: 55 / 100

  • Attendance % capacity (30%)54
  • Resale premium (25%)51
  • Valuation growth (20%)85
  • Metro population (15%)0
  • Payroll efficiency (10%)93

Our metric, scored against MLS peers. How it works.